Built inside the top 20 brokerages · Now available to independent shops
The complete ICHRA selling system that helped producers at MMA, AJG, Mercer, and USI add $500,000+ in new ARR in a single year — now available outside the nationals for the first time.
Not sure yet? Take the free 3-min Team Readiness Assessment →
I'm Adam Olson. I built a $20 million ARR ICHRA administrator from the ground up and helped raise $23 million in Series A capital to scale it. For years I worked directly with top producers at the firms your producers compete against every day.
I regularly helped those producers add $500,000+ in new ARR in a single year using ICHRA as a wedge to win broker of record battles. Not occasionally. Regularly.
This system has never been available outside those firms. Until now.
ICHRA adoption grew 34% among larger employers last year. Employers are done with traditional group plans — costs are up, flexibility is gone, and they are actively shopping for a broker who can show them something different. Most independent producers can't have that conversation. Right now your team is walking into those meetings against nationally-trained competition and losing because of one thing: they don't have the system.
That's not a talent problem. It's a tools problem. And it ends here.
Here's what a single ICHRA account on a 100-person employer group generates in annual recurring revenue — across every revenue stream:
| ICHRA Fees | $42,000 |
| Dental (10% commission) | $6,000 |
| Vision (10% commission) | $1,440 |
| Life & AD&D (15% commission) | $2,700 |
| STD / LTD (15% commission) | $8,100 |
| Voluntary benefits (30% participation) | $1,620 |
| Total ARR per account | ~$62,000 |
That's one account. One producer. One ICHRA win. A larger group? Multiply accordingly. The largest group I personally closed had 14,000 eligible employees.
One win covers the individual price 62x over. One win covers a 20-seat agency license 6x over — in year one alone. The account recurs every year. The investment doesn't.
This isn't a webinar series. It's a complete system — from the first prospecting conversation through year-three renewal — built to make your producers dangerous in any ICHRA conversation and impossible to replace after the sale.
Plus 10 professional tools ready to use with your next prospect:
If your producers don't close their first ICHRA account within 90 days of completing the program, I'll work with your team personally — at no additional charge — until they do. I'm not worried about that guarantee. The system works. This removes all risk from your decision and places the responsibility on me to deliver exceptional value. Your success is my highest priority.
Individual producers join the community and start today. Agency owners book a call to arm the whole team.
Everything you need to close your first ICHRA account - and every one after it - inside our private producer community.
What you get:● Instant access · Start today
Every producer on your team trained on one system - with a private kickoff call and your first deal reviewed personally.
What's included:● 20 agency spots only · No pitch - just a straight conversation
For agencies with large, complex prospects where you want me actively involved in closing — strategy sessions, call preparation, live support through close. This is direct revenue generation, not coaching.
Written feedback on your prospect's strategy, positioning, and objection handling. 24–48 hour turnaround.
I'm in the deal. Multiple sessions, call prep, live support through close. You pay only when it closes.
Prefer a fixed number? Same active involvement, same commitment. One price regardless of deal size.
On a $200,000 ARR account, the rev share model returns $100,000 to you recurring — every year — for a deal that wouldn't have closed without the system. Deal coaching is available to agency license holders only.
ICHRA adoption grew 34% last year. The window to own this in your market is open right now. Join the community today, or book your agency call while spots remain — only 20 agency partners are taken on at a time.